Exploration of Artificial Intelligence Driven Strategies for College English Vocabulary Learning in the Context of Big Data Era

At present, the rapid development of artificial intelligence technology in China has not only improved the quality of life of the whole nation, but also enriched the teaching methods in the field of education. Therefore, college English teachers need to actively carry out information-based classroom teaching models. When teaching students English vocabulary, they need to integrate more information-based teaching content. Teachers integrate rich teaching resources such as pictures and videos to improve students' understanding of vocabulary knowledge, cultivate students' interest in learning English vocabulary, and fully mobilize students' visual memory ability. They help students organize their own vocabulary knowledge structure, improve their overall vocabulary memory effect, and enable students to master efficient learning skills for college English vocabulary. The teachers can also use artificial intelligence technology to build a unified and harmonious teaching mode both online and offline, improve students' self-learning ability outside of class, and cultivate students' awareness of independent and efficient learning.