Organ Donation Conversations on X and Development of the OrgReach Social Media Marketing Strategy: Social Network Analysis
The study highlights the crucial role of analyzing social media data by drawing upon social networks and topic analysis to understand influence and network communication patterns. By doing so, the study proposes the OrgReach strategy that can feed into the marketing strategies for organ donation outreach and awareness.
Authors
- Wasim Ahmed (ORCID: https://orcid.org/0000-0001-8923-1865)
- Josep Vidal‐Alaball (ORCID: https://orcid.org/0000-0002-3527-4242)
- Mariann Hardey (ORCID: https://orcid.org/0000-0002-1027-0165)
Institutions
- Universitat de Vic - Universitat Central de Catalunya (ES)
- Generalitat de Catalunya (ES)
- Durham University (GB)
- University of Hull (GB)
- Institut Universitari d'Investigació en Atenció Primària Jordi Gol (ES)
- Institut Català de la Salut (ES)
Publication Details
- Journal
- Journal of Medical Internet Research
- Published
- 2025-01-09
- DOI
- https://doi.org/10.2196/59872
- Citations
- 4
- Primary Topic
- FinTech, Crowdfunding, Digital Finance
- Type
- article
- Field-Weighted Citation Impact
- 9.14