Human Facing Global Challenges

Globalization has changed not only interethnic and interstate relations, but also living conditions, including the subjective "life world" of a person. An English sociologist sees the consequences of globalization in replacing traditional ties between people with connections on a global scale, numerous, faceless and functional. This destroys the mechanism of transmission of high moral values from generation to generation, such as direct personal connections within primitive society. In their own behavior, people are guided not by these values, but by practical functional tasks that a constrained situation poses to them. In general, it can be argued that globalization transforms the system of factors that shape personality in various types of societies, shakes up old traditional systems of such factors, and creates opportunities for their development. It is clear that the possibilities are quite multifaceted in different specific regional, national and social situations - in one case, this makes it possible to expand the lobby's worldview and personal activity, in other cases, seemingly more numerous, to its marginalization, loneliness. Keywords: Human, globalization, transformation, traditions.