Strategic Role of Agricultural Extension Apparatus in the Development of Independent Village-Based Agricultural Business

This study was conducted with the aim of analyzing and tracing the strategic roles implemented by Agricultural Extension officers in the development of agribusiness, which is expected to further increase village independence in building the economy through the agricultural sector, which in turn can further improve the welfare of farmers and their families. The research method used is descriptive qualitative, with respondents being agricultural extension officers, Village Heads, farmer group administrators, and female farmers, who were determined by purposive sampling and snowball sampling. Data were collected through in-depth interviews, observations, and literature studies. From the results of the study, several things were found, namely Agricultural products, especially paddy fields, are not optimal due to the unavailability of technical irrigation that is able to meet the water needs of farmers. In addition, the production produced by the community is still oriented towards household consumption. Agribusiness development needs to be directed towards market orientation and profit.

Authors

Publication Details

Journal
Journal of Public Representative and Society Provision
Published
2024-12-31
DOI
https://doi.org/10.55885/jprsp.v4i3.445
Primary Topic
SMEs Development and Digital Marketing
Type
article
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article

Strategic Role of Agricultural Extension Apparatus in the Development of Independent Village-Based Agricultural Business

Muhammad Faisal, Hendrawati Hamid, Nashar A Baso, Jamarudddin Jamarudddin
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Journal of Public Representative and Society Provision
SMEs Development and Digital Marketing
article

Strategic Role of Agricultural Extension Apparatus in the Development of Independent Village-Based Agricultural Business

Muhammad Faisal, Hendrawati Hamid, Nashar A Baso, Jamarudddin Jamarudddin
article en

Abstract

This study was conducted with the aim of analyzing and tracing the strategic roles implemented by Agricultural Extension officers in the development of agribusiness, which is expected to further increase village independence in building the economy through the agricultural sector, which in turn can further improve the welfare of farmers and their families. The research method used is descriptive qualitative, with respondents being agricultural extension officers, Village Heads, farmer group administrators, and female farmers, who were determined by purposive sampling and snowball sampling. Data were collected through in-depth interviews, observations, and literature studies. From the results of the study, several things were found, namely Agricultural products, especially paddy fields, are not optimal due to the unavailability of technical irrigation that is able to meet the water needs of farmers. In addition, the production produced by the community is still oriented towards household consumption. Agribusiness development needs to be directed towards market orientation and profit.

Journal of Public Representative and Society ProvisionVol. 4(3)
Zero hunger
Openalex Percentile: Top 50%
SMEs Development and Digital Marketing
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Strategic Role of Agricultural Extension Apparatus in the Development of Independent Village-Based Agricultural Business — Muhammad Faisal, Hendrawati Hamid, et al. · Journal of Public Representative and Society Provision (2024) | TGRS Research Map | TGRS