Role Of Artificial Intelligence And Machine Learning In CRM And Business Management

This study proposes a robust framework for improving Customer Relationship Management (CRM) and business management systems via the combination of Artificial Intelligence (AI), Machine Learning (ML), and Internet of Things (IoT) technologies. The suggested architecture tackles the increasing issues of data quality, real-time processing, and scalability through IoT-enabled data gathering, AI-enhanced data integration, and ML-driven predictive analytics. Essential characteristics comprise actionable insights, automation, and a feedback mechanism for ongoing enhancement. The framework illustrates its capacity to customize client encounters, enhance resource allocation, and refine decision-making processes. This study establishes a solid basis for enhancing CRM tactics in the digital age by examining innovative methodologies and their consequences. Future research avenues encompass explainable AI, cost-effective solutions for SMEs, and privacy-preserving methodologies to guarantee secure and transparent data management