Analysis of Agricultural Marketing Data Flow and Optimisation Methods in Cross-Border E-Commerce Platforms

Big data technology makes it possible to scientifically analyse a large amount of marketing data, which plays an important role in the development of marketing strategies for products and the improvement of marketing effects. In this paper, a marketing data stream analysis system is designed based on the stream analysis method. The system designs and optimises the marketing data storage and retrieval, data acquisition and streaming calculation engine to achieve real-time user behaviour data streaming analysis. The average response time accuracy of the system’s data can reach 96%, the throughput rate is 11.8% ahead of the maximum compared to the Word Count system, and the before-and-after ratios of the PUSH message click rate, the user registration success rate, the online shop attention rate, the returning customer rate, and the loyal customer rate are 1.03, 1.02, 1.27, 1.11, 1.27, and 1.78, respectively. It indicates that this paper’s design of the marketing data streaming analysis system has good performance and application effect.