Brand Platform Strategy for Deepening Customer Loyalty:

Authors

Saori Kanno (ORCID: https://orcid.org/0009-0009-1485-5425)
Hikaru Yamamoto (ORCID: https://orcid.org/0000-0002-2155-6468)

Institutions

Keio University (JP)
Komazawa University (JP)

Publication Details

Journal: Quarterly Journal of Marketing
Published: 2025-01-09
DOI: https://doi.org/10.7222/marketing.2025.009
Primary Topic: Diverse Topics in Contemporary Research
Type: article
Field-Weighted Citation Impact: 0.00

Funders

Japan Society for the Promotion of Science

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article

Brand Platform Strategy for Deepening Customer Loyalty:

Saori Kanno, Hikaru Yamamoto

Jan 9, 2025

Quarterly Journal of Marketing

Diverse Topics in Contemporary Research

article

Brand Platform Strategy for Deepening Customer Loyalty:

Saori Kanno, Hikaru Yamamoto

January 9, 2025article en

Abstract

No abstract available for this paper.

Quarterly Journal of MarketingVol. 45(1)

Keio University (JP), Komazawa University (JP)

Japan Society for the Promotion of Science

Openalex Percentile: Top 100%

Diverse Topics in Contemporary Research

DOI Open Access PDF OpenAlex

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Brand Platform Strategy for Deepening Customer Loyalty: — Saori Kanno, Hikaru Yamamoto · Quarterly Journal of Marketing (2025) | TGRS Research Map | TGRS