Стратегии брендинга в медиапространстве: сравнительный анализ Le Monde Diplomatique, Les Echos и 20 Minutes / Branding Strategies in the Media Space: A Comparative Analysis of Le Monde Diplomatique, Les Echos and 20 Minutes

The article examines the specifics of branding strategies of three leading French media outlets: Le Monde Diplomatique, Les Echos and 20 Minutes. Their visual component, target audience, content of materials, advertising, interaction with the audience and role in society are analyzed. The work demonstrates how different approaches to branding affect the reputation and market position of publications.