The intelligent display system for cultural and creative products based on virtual and augmented reality technologies

The traditional way of displaying cultural and creative products lacks immersion, interactivity, and intelligence, which limi ts the user experience. This article designs an intelligent display system using Virtual Reality (VR) technology to enhance immersion, interactivity, and personalized display effects. This intelligent display system uses three-dimensional (3D) modeling, natural user interfaces, and personalized recommendation algorithms to build an immersive interaction environment, achieving multi-level information display and personalized push, and enhancing the interaction effect between users and cultural and creative products. The experimental evaluation results show that the optimized virtual scene significantly improves its visua l realism score. In the immersion evaluation, the user’s visual realism score reaches 6.3 points. In the interaction evaluation, the gesture recognition rate exceeds 85%. In the information transmission efficiency aspect, the basic information click through rate reaches 70%; the personalized recommendation hit rate reaches 80%; the user satisfaction score is also significantly improved. In the overall satisfaction evaluation of the display effect, the visual effect scores the highest, reaching 8.6 points. The experimental results demonstrate that the system has a significant effect in enhancing user experience.