The influence of red and blue font color on intertemporal choice: the mediating roles of time perception and dimensional difference comparison
The findings revealed why font color influences intertemporal choice. This study revealed the mediating role that time perception and intradimensional difference comparison play in the association between font color and intertemporal choice.
Authors
- Xiaowei Geng (ORCID: https://orcid.org/0000-0001-5265-0679)
- Kai Zhang (ORCID: https://orcid.org/0009-0009-4999-5495)
- Hui Jiang (ORCID: https://orcid.org/0000-0003-1401-3227)
Institutions
- Hangzhou Normal University (CN)
- Ludong University (CN)
- Zhejiang Gongshang University (CN)
Publication Details
- Journal
- BMC Psychology
- Published
- 2025-01-09
- DOI
- https://doi.org/10.1186/s40359-024-02332-1
- Citations
- 2
- Primary Topic
- Color perception and design
- Type
- article
- Field-Weighted Citation Impact
- 4.88
Funders
- National Natural Science Foundation of China