Continued Intention to Use KakaoPay Prepayment Service

This study aims to identify the factors influencing the continued intention to use prepayment services, based on the theory of planned behavior. A sample of 300 prepayment users completed a questionnaire assessing their intention to continue using prepayment services. Descriptive and confirmatory factor analyses, along with structural equation modeling, were conducted using SPSS 25.0 and Amos 23.0. Service providers should adopt marketing strategies that enhance the frequency of service access and user interaction to increase emotional trust in prepayment services. Moreover, as the number of people around users who positively evaluate prepayment services increases, the intention to continue using such services is likely to grow. Therefore, it is essential to devise measures aimed at enhancing users' positive attitudes toward prepaid payment services. These results offer both academic and practical insights, enhancing our understanding of prepayment users.