Factors Influencing Digital Trust Among Young People in Phnom Penh: The Adoption of Expectation Confirmatory Theory

The study aims to investigate how current digital presence affects the trust among young people in Phnom Penh. The study covers constructs such as the user perception, user expectation, and the user satisfaction among young people on the trusts in the digital environment. The quantitative method was used in this study. Questionnaires using likert scales were used to collect data from the sample of 409 respondents, who were selected using multistage sampling techniques, involving non-probability technique. Judgmental sampling was employed to select young people or adults, the majority of whom are teriary students from freshmen to seniors. Quota sampling and convenience sampling were used to determine the sample and to distribute questionnaires online, using multiple popular social networks. Factor loading and Cronbach’s alpha were tested for the reliability, using 50 respondents for a pilot study. Correlation matrix was applied to examine the correlation between each variable, and both multiple regression and ordinary least squared regression were also used to study the impacts between the independent variables and the dependent variables. The results showed that user perception and user expectation have a strong impact on the user satisfaction and digital trust, and the user satisfaction also has a strong impact on the digital trust.