Digital Innovation and Revolution in Financial Sector: The Role of Financial Products on Sustainable Performance under the Lens of Resource Based View

The United Nations’ 2030 Agenda for Sustainable Development aims to encourage and grow formalization of micro, small and medium sized enterprises through access to financial services. In the financial sector, digital innovation has made tremendous contributions, and financial products are important in the desire to achieve long term success. In this research, where the Resource Based View (RBV) is considered, it examines robo-advisors (RA) and fintech adoption (FA) as independent variables affecting sustainable performance (SP) with green finance used as the mediating variable. The study uses stratified random sampling to collect data from 302 people working in different financial institutions. The proposed model was assessed using Smart PLS. Results reveal a strong positive relationship between SP, FA and RA, evidencing their meaningfulness as strategic tools to enhance sustainability results. Moreover, the mediating role of GF underlines the significant role played by GF as a medium for raising the coherence of fintech and robo advisors in sustainable performance. It also confirms findings of new studies which demonstrate how green finance can change corporate sustainability priorities. These results can help policy makers in financial institutions, legislators and other stakeholders in system development in institutions and encourage the theoretical basis of RBV in the financial sector.