The Cultural Identity of Chinese Characters and Their Reinterpretation in Modern Society - Focusing on Korea, China and Japan

The primary aim of this paper is to analyze how Chinese characters are reinterpreted in modern society and to examine how this process affects the cultural identity of Chinese characters, whether through change or continuity. Chinese characters have long been a central element in shaping East Asian cultural identity, carrying symbolic significance that transcends their linguistic and written functions. In contemporary society, however, Chinese characters have evolved beyond being mere tools of communication; they are now powerful cultural symbols used in mass media, commercial design, and brand marketing. This paper seeks to explore the modern roles and reinterpretation processes of Chinese characters, aiming to answer how their cultural identity is being reconstructed in today’s society. Through this analysis, it will also broaden understanding of the significance of Chinese characters not only in East Asian societies but also within a global context. Furthermore, it will delve into how the traditional values of Chinese characters are transformed and embraced within modern content. By examining how the cultural symbolism and identity of Chinese characters can be preserved and developed in contemporary media environments, this paper will promote discussions on the sustainability of Chinese character culture.