A Study on Improvement Strategies for Revitalizing the E-Publishing Market: Focusing on the Perceptions of Domestic Publishing Experts

This study begins with the observation that the production of content for electronic publications is increasing, and digital reading is expanding. It aims to examine strategies for revitalizing the e-publishing market. To this end, the study seeks to understand the perceptions of professionals in the domestic publishing ecosystem and related fields regarding the e-publishing market and reading environment. Furthermore, it aims to explore potential strategies for enhancing the e-publishing market and improving the digital reading environment in the future. The findings of this study are as follows. First, the e-publishing market is still in its growth phase, and there is a need to improve the awareness of publishers and authors about e-books. Second, from the perspectives of content production and distribution, the industry requires strategies to diversify content offerings while providing readers with novel and engaging e-book experiences. Third, supporting the discovery of “killer content” and exploring practical cases and methods for developing e-book content are crucial for fostering the growth of e-books. Based on these findings, this study is expected to serve as a valuable resource for identifying effective strategies for revitalizing the e-publishing market and promoting e-book adoption.