APPLICATION OF THE THEORY OF CONSTRAINTS IN THE SERVICE SECTOR

Innovations involve changes to strengthen the company’s position in hugely competitive markets. McDonald’s food chain has always sought to implement the Theory of Constraints (ToC), detecting global weak points to work on. This innovative approach comprises facilitating and cost reduction of production processes or expanding business services. In the article, we evaluate the impact of these innovations using the linear regression method in the McDonald's food chain in Czechia between 2007 and 2020. Our results show that the McCafé and McDelivery services are the most profitable businesses for the expansion of business activities, services and distribution channels. By following successful business models, the food chain reacts intelligently to new market trends in this global competition. Our findings agree with the further pursuit of ventures for expanding business activities.