Research on the Strategy of Tea Culture Promoting the Integrated Development of Tea Culture and Tourism under the Revitalization Strategy —Taking Guiping Xishan Tea as an Example

乡村振兴战略下，茶文旅融合发展逐渐成为带动乡村经济发展的重要途径。其中的核心要素茶文化，融合了儒释道三家文化内涵，为茶文旅融合发展提供强大的内在驱动力。本文运用汉语言文学专业知识，通过对桂平西山茶的自然与人文环境、相关诗词楹联、历史传说等方面的研究，深入挖掘西山茶文化内涵，阐述其体现的儒释道文化，从加强整体战略规划、厚植茶文旅融合底蕴、协同发展新业态旅游、强化茶文旅品牌形象等方面提出建议，以期在保护西山茶文化的同时，推动桂平茶文旅融合可持续发展。Under the strategy of rural revitalization, the integrated development of tea culture and tourism has gradually become an important way to promote the development of rural economy. The core element of tea culture, which combines the three cultural connotations of Confucianism, Buddhism and Taoism, provides a strong internal driving force for the integrated development of tea culture and tourism. Based on professional knowledge of Chinese language and literature, this paper studies the natural and cultural environment of Xishan tea in Guiping, related poetry couplets, historical legends, etc., to dig deeper into the connotation of Xishan tea culture, elaborate the culture of Confucianism, Buddhism and Taoism embodied in Xishan tea, and put forward suggestions from strengthening the overall strategic planning, deepening the integration of tea culture and tourism, jointly developing new formats of tourism, and strengthening the brand image of tea culture and tourism. In order to protect the tea culture of Xishan in Guiping and promote the sustainable development of integrated tea culture and tourism in Guiping.