Comparative Analysis of B2C Cross-Border E-Commerce Operation Models—Taking AliExpress and Amazon.com as Examples

近些年来，经济一体化和信息化的深入发展，推进着跨境电子商务的发展并且迅速崛起，使跨境电子商务成为国际贸易之间的新方式，也是我国对外贸易发展中新的经济增长点。如何有效地利用互联网这一平台去开展国际贸易，成为了企业和国家值得探究的重要问题。该文章主要查阅相关地跨境电商的材料和信息，探究我国跨境电商目前所发展的状况。主要以速卖通与亚马逊两大平台的运营模式进行对比探究，探索我国跨境电商平台和国外的跨境电商平台有哪些不一样。In recent years, the deep development of economic integration and informatization has promoted the development and rapid rise of cross-border electronic commerce, making cross-border e-commerce a new way between international trade and a new economic growth point in China’s foreign trade development. How to effectively use the Internet platform to conduct international trade has become an important issue worth exploring for enterprises and countries. This article mainly examines the materials and information of relevant cross-border e-commerce enterprises and explores the current development of cross-border electronic commerce in China. It mainly compares the operation modes of AliExpress and Amazon.com to explore the differences between China’s cross-border e-commerce platforms and foreign cross-border e-commerce platforms.