The Relationship Between Green Human Resource Management and Green Innovation: The Moderating Role of Data-Driven Culture Analysis in Its Application to Egyptian Telecommunications Companies

The study aimed to identify the moderating role of data-based culture analyses in the relationship between green human resource management and green innovation. By applying it to employees of Egyptian Telecommunications companies. The study relied on two programs SPSS V.26, Smart PLS4, and the sample size was 442 individuals from Egyptian telecom companies and the response rate was 100%. The results of the study showed that there is a statistically significant positive effect of green human resource management dimensions on green innovation, and there is a statistically significant positive effect of data-based culture analyses on the dimensions of green innovation, and there is a statistically significant moderating effect of data-based culture on the relationship between green human resource management dimensions and green innovation. Keywords: Green HRM, Green Innovation, Data-Driven Culture Analytics