Research on the Impact of Digital Transformation on Midea Group Performance

随着数字技术和数据资产的应用，数字经济蓬勃发展，数字化转型已成为企业提升企业价值和竞争力的重要途径。本文以美的集团为研究对象，探讨其数字化转型的措施，研究数字化转型前后企业绩效的变化情况，并基于托宾Q值分析其对企业价值的影响，得出数字化转型可以提高运营效率、提升偿债能力、提高盈利能力及促进企业长远发展，提升企业绩效，对希望实施数字化转型的企业提供借鉴意义。With the application of digital technology and data assets, digital economy is booming, and digital transformation has become a significant way for enterprises to enhance enterprise value and competitiveness. This paper takes Midea Group as the research object, exploring ways of digital transformation. This paper studies the changes of performance before and after digital transformation and analyzes Tobin’s Q of Midea. It is concluded that digital transformation can improve operational efficiency, debt paying ability, profitability, promote the long-term development of enterprises and performance. It can be used as a reference for enterprises that want to carry out digital transformation.