Reception of the political news narratives in readers’ responses: multimodality and intertextuality

Developed in the field of international relations, the theory of the strategic narrative (Miskimmon et al., 2013; 2017 among others) identifies it as a means for political actors to construct a shared meaning of international politics, and to shape the perceptions, beliefs, and behaviour of domestic and international actors. The authors of the theory maintain that the explanation of the workings of the strategic narrative presumes the study of its formation, projection, and reception. Such explanation brings together various scholarly fields aimed at the search of the lacking methodology that demonstrates how the formation, projection, and reception aspects of the strategic narrative work together as a triptych. The proposed article approaches this problem from the perspective of cognitive linguistics that studies conceptual grounds for verbally delivered information. The article forwards and tests a novel methodological framework, which posits a cognitive ontology of the information, featured verbally and visually, as the feasible grounds for tracking regularities in the simultaneous dynamics of the three narrative aspects. The article focuses on the projection / reception narrative aspects, represented in a media news text and the readers’ responses to it – the issue relevant for the linguistic field of intertextuality. Methodologically and thematically, the article continues the previous research (Zhabotynska & Velivchenko, 2019; Zhabotynska & Ryzhova, 2022; Chaban et al. 2023; Chaban et al. 2024 among others) of the formation / projection aspects of the strategic narrative featured in a news media text.