Research on the Impact of Digital Transformation on Financial Management of E-Commerce Enterprises

随着数字化浪潮推进，电子商务企业面临的转型与发展问题越来越多。在此背景下，财务管理作为企业运营的核心环节，其重要性愈加凸显。本文探讨了数字化转型对电子商务企业财务管理的影响，指出在电商企业在实施数字化财务管理过程中需要克服技术整合、专业人才缺乏、合规与监管以及变革抵抗等挑战。针对这些问题提出加强员工数字化技能培训、强化技术融合、关注合规与监管挑战以及引导员工接受新事物等对策，希望这些研究能够为电商企业财务管理数字化转型提供帮助。With the advancement of the digital wave, e-commerce enterprises are facing more and more transformation and development issues. In this context, financial management, as the core link of enterprise operation, has become increasingly important. This article explores the impact of digital transformation on the financial management of e-commerce enterprises, pointing out that in the process of implementing digital financial management, e-commerce enterprises need to overcome challenges such as technology integration, lack of professional talents, compliance and supervision, and resistance to change. To address these issues, measures such as strengthening employee digital skills training, enhancing technology integration, paying attention to compliance and regulatory challenges, and guiding employees to accept new things are proposed. It is hoped that these studies can provide assistance for the digital transformation of financial management in e-commerce enterprises.