Corporate Cupidity Impacting News Framing and Media Discourse: A Threat to Media Credibility in India

The article explores the sustainability crisis in Indian media, focusing on how corporate greed affects news framing and media discourse. This shift raises concerns about journalistic integrity, independence, and the democratic role of the media. The study uses the propaganda model of political economy and reception theory as theoretical frameworks. The quantitative and qualitative have been used. Preliminary findings reveal that corporate greed has negatively impacted news framing and media discourse in India, influencing editorial decisions and compromising journalistic ethics. The study emphasizes the need for regulatory interventions, transparency, and accountability to address corporate greed in Indian media.