MIXING QUANTITATIVE AND QUALITATIVE METHODS IN SCIENTIFIC RESEARCH IN SPORTS

In contemporary sports research, the combination of qualitative and quantitative methods is becoming increasingly popular due to its ability to provide a more comprehensive understanding of the complexity of sports phenomena. Quantitative methods enable the collection of objective numerical data and the conduction of statistical analyses, while qualitative methods offer deeper insights into experiences, perceptions, and contexts. This paper explores various approaches to mixing these methods in sports research, analyzing the advantages and challenges this methodological approach presents. Through a literature review and case study analysis, examples of successful integration of qualitative and quantitative methods are presented, with a focus on enhancing the validity and reliability of findings. The conclusions of the paper emphasize the importance of methodological pluralism in sports research and propose guidelines for future studies aiming for a holistic understanding of sports phenomena.