PRESERVING THE HEALTH OF ATHLETES - A STRATEGIC OBJECTIVE OF THE SPORTS AND BUSINESS FUNCTIONS OF SPORTS

The division of functional resources in sports, into human and physical, indicates that the existence of adequate sports facilities, equipment and props or sports equipment, and appropriate personnel in the management and professional structure of sports organizations does not guarantee the achievement of set goals, expressed primarily through sports results, which are performed by well-prepared and healthy athletes. By considering the two basic segments of management in sports organizations, sports and business, it can be noticed that, in addition to achieving the maximum sports performance of athletes, the goal of the complete system is to preserve their health. In this context, the subsystems of the sports function: selection, medical examinations, adequately planned and implemented training, competitions and recovery, and specific aspects of the business function, through management and marketing processes, related overall business logistics, as components of a unique system aimed at realizing a common strategic goal, they help preserve the health of athletes.