Exploring the nexus of sustainable tourism gastronomy experiences and artificial intelligence: A path towards enhanced environmental stewardship and guest satisfaction
This study explores the nexus of sustainable tourism, gastronomy experiences, and artificial intelligence in enhancing environmental stewardship and guest satisfaction in the hospitality industry. Over a month period (January 2024), 385 respondents were surveyed online (via LinkedIn) to investigate the impact of AI-driven solutions on operational efficiency, resource utilization, and guest satisfaction in gastronomy tourism. Utilizing inferential statistics, including chi-square tests, the findings indicated a high level of optimism towards AI's potential to improve efficiency and enhance guest satisfaction. Mean scores of 4.23 and 4.56 for AI-driven solutions' impact on efficiency and guest satisfaction, respectively, supported the positive outlook on sustainability-driven establishments using AI technologies. The study concludes that integrating AI solutions is pivotal in shaping environmental impact and guest satisfaction, offering opportunities to enhance operational efficiency and reduce resource consumption.
Authors
- Miloš Zrnić (ORCID: https://orcid.org/0000-0003-3454-6573)
- Dragan Jovanović
- Miloš Novaković
Institutions
- Academy of Engineering Sciences of Serbia (RS)
Publication Details
- Journal
- Bizinfo Blace
- Published
- 2024-08-21
- DOI
- https://doi.org/10.5937/bizinfo2402059z
- Citations
- 2
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 2.26