Exploring the nexus of sustainable tourism gastronomy experiences and artificial intelligence: A path towards enhanced environmental stewardship and guest satisfaction

This study explores the nexus of sustainable tourism, gastronomy experiences, and artificial intelligence in enhancing environmental stewardship and guest satisfaction in the hospitality industry. Over a month period (January 2024), 385 respondents were surveyed online (via LinkedIn) to investigate the impact of AI-driven solutions on operational efficiency, resource utilization, and guest satisfaction in gastronomy tourism. Utilizing inferential statistics, including chi-square tests, the findings indicated a high level of optimism towards AI's potential to improve efficiency and enhance guest satisfaction. Mean scores of 4.23 and 4.56 for AI-driven solutions' impact on efficiency and guest satisfaction, respectively, supported the positive outlook on sustainability-driven establishments using AI technologies. The study concludes that integrating AI solutions is pivotal in shaping environmental impact and guest satisfaction, offering opportunities to enhance operational efficiency and reduce resource consumption.

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Publication Details

Journal
Bizinfo Blace
Published
2024-08-21
DOI
https://doi.org/10.5937/bizinfo2402059z
Citations
2
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
2.26
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article

Exploring the nexus of sustainable tourism gastronomy experiences and artificial intelligence: A path towards enhanced environmental stewardship and guest satisfaction

Miloš Zrnić, Dragan Jovanović, Miloš Novaković
2 citations
Bizinfo Blace
Digital Marketing and Social Media
2.26
article

Exploring the nexus of sustainable tourism gastronomy experiences and artificial intelligence: A path towards enhanced environmental stewardship and guest satisfaction

Miloš Zrnić, Dragan Jovanović, Miloš Novaković
article en
2 citations

Abstract

This study explores the nexus of sustainable tourism, gastronomy experiences, and artificial intelligence in enhancing environmental stewardship and guest satisfaction in the hospitality industry. Over a month period (January 2024), 385 respondents were surveyed online (via LinkedIn) to investigate the impact of AI-driven solutions on operational efficiency, resource utilization, and guest satisfaction in gastronomy tourism. Utilizing inferential statistics, including chi-square tests, the findings indicated a high level of optimism towards AI's potential to improve efficiency and enhance guest satisfaction. Mean scores of 4.23 and 4.56 for AI-driven solutions' impact on efficiency and guest satisfaction, respectively, supported the positive outlook on sustainability-driven establishments using AI technologies. The study concludes that integrating AI solutions is pivotal in shaping environmental impact and guest satisfaction, offering opportunities to enhance operational efficiency and reduce resource consumption.

Bizinfo BlaceVol. 15(2)
Academy of Engineering Sciences of Serbia (RS)
Openalex Percentile: Top 9%
Digital Marketing and Social Media
2.26
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Exploring the nexus of sustainable tourism gastronomy experiences and artificial intelligence: A path towards enhanced environmental stewardship and guest satisfaction — Miloš Zrnić, Dragan Jovanović, et al. · Bizinfo Blace (2024) | TGRS Research Map | TGRS