Children’s Health Science Video Communication Strategy and Significance

在新媒体背景下，可借助自媒体的窗口以“科普视频”的形式有效传输健康知识，开启大健康时代的大门。儿童青少年的健康水平是未来社会健康的基石，应积极把握幼年阶段健康状况，对提高成年后身体素质，推进全民健康有着深远影响。本文提出了儿童健康科普传播策略，浅析儿童健康科普视频传播意义，以期为更多优质相关科普视频的产出提供参考性建议。In the context of new media, we can use the window of the media to effectively transmit health knowledge in the form of “popular science video”, and open the door to the era of great health. The health level of children and adolescents is the cornerstone of the future health of society. We should actively grasp the health status of childhood, which has a profound impact on improving the physical fitness of adults and promoting the health of the whole people. This paper puts forward the communication strategy of children’s health science popularization, analyzes the communication significance of children’s health science popularization videos, in order to provide reference suggestions for the output of more high-quality relevant science popularization videos.