Global Market Consumer Behavior Analysis for Traditional Chinese Medicine Products Using Neural Networks

This study constructs a model based on convolutional neural network (CNN) to predict consumer demand in the global TCM product market. By analyzing historical sales data, consumer feedback, and social media data, the model can automatically extract complex features and accurately capture the changing trends of consumer behavior in the global market. The study shows that the CNN model has better predictive ability than traditional machine learning models (such as logistic regression and decision trees) when processing large-scale, multi-dimensional market data. The experimental results show the high accuracy of the CNN model in different regional markets, proving its wide applicability in TCM product market forecasting. This paper provides a powerful decision-making support tool for the global market strategy of TCM companies.

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Publication Details

Published
2024-11-01
DOI
https://doi.org/10.1109/mlbdbi63974.2024.10823750
Primary Topic
Traditional Chinese Medicine Studies
Type
article
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article

Global Market Consumer Behavior Analysis for Traditional Chinese Medicine Products Using Neural Networks

Zekai Zeng, Wenfang Yang, Ke Zeng
Traditional Chinese Medicine Studies
article

Global Market Consumer Behavior Analysis for Traditional Chinese Medicine Products Using Neural Networks

Zekai Zeng, Wenfang Yang, Ke Zeng
article en

Abstract

This study constructs a model based on convolutional neural network (CNN) to predict consumer demand in the global TCM product market. By analyzing historical sales data, consumer feedback, and social media data, the model can automatically extract complex features and accurately capture the changing trends of consumer behavior in the global market. The study shows that the CNN model has better predictive ability than traditional machine learning models (such as logistic regression and decision trees) when processing large-scale, multi-dimensional market data. The experimental results show the high accuracy of the CNN model in different regional markets, proving its wide applicability in TCM product market forecasting. This paper provides a powerful decision-making support tool for the global market strategy of TCM companies.

University of Science and Technology (YE), Jiangmen Polytechnic (CN)
Openalex Percentile: Top 53%
Traditional Chinese Medicine Studies
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Global Market Consumer Behavior Analysis for Traditional Chinese Medicine Products Using Neural Networks — Zekai Zeng, Wenfang Yang, et al. · (2024) | TGRS Research Map | TGRS