INFLUENCE OF MEDIA ON THE POPULARIZATION OF COMBAT SPORTS

The perception of combat sports has always been shaped by media, both traditional and new. Bruce Lee's iconic film roles, as well as some other contemporary action films, continue to astound audiences with feats of strength and dexterity. SMM (social media marketing) has also had a positive impact on people's attitudes towards martial arts, even encouraging them to pursue the sport. Boxing, one of the oldest combat sports, has regained popularity due to media coverage of major tournaments and iconic players such as Muhammad Ali. Kickboxing and MMA (mixed martial arts) have grown in popularity as a result of television broadcasts and organisations such as the UFC (Ultimate Fighting Championship). The Olympic Games and other global sport events have boosted the popularity of Muay Thai, judo, wrestling, and karate. As a result of extensive media coverage, martial artists are now considered contemporary gladiators, engaging in combat in front of millions of spectators. Media has changed the way that people view martial arts, from ancient techniques to spectacular events that draw people from all around the world. Simultaneously, it honours the competitions that originated in an ancient world while also demonstrating the courage and fortitude of their modern competitors. Boxing, kickboxing, MMA, Muay Thai, judo, wrestling, and karate have evolved beyond sports and have become sources of inspiration and entertainment.