"The Heroin of the Culinary Crowd”. Mobilization of Meanings and Construction of Representations in Getsemaní (Cartagena de Indias, Colombia) at Bizarre Foods

The aim of this article is to interpret an episode of the television series "Bizarre Foods Americas" that took place in the Getsemaní neighborhood (Cartagena, Colombia). This interpretation involves describing the virtual space and assembling the semiotic repertoires explored there. Through this analysis, the representations created about this neighborhood are explained. The interpretation and explanation of the data take into account how spatial repertoires shape and are shaped by the spaces, considering historical and social contexts as well as the role of digital technologies. The results reveal a romanticized construction of Getsemaní that legitimizes colonialist discourses and gentrification processes.