Factors Influencing The Customer Adoption Of Internet Banking: Case Of A Leading Public Sector Commercial Bank, Kurunegala District, In Sri Lanka

Background: This research is carried out to investigate the factors affecting customer adoption of Internet banking. The adoption of online banking is influenced by several variables. Despite of the online banking services offered, customer adoption is not up to the expected level in Sri Lanka. The objective of the study is to identify the factors affecting Internet banking adoption and provide recommendations for the responsible management of a leading public sector commercial bank, Kurunegala District in Sri Lanka. Materials and Methods: The relevant data was collected by a quantitative method through a questionnaire survey. The factors of green concern, perceived usefulness, perceived ease of use, and perceived security were selected as predictable variables, and Internet banking adoption was considered as the dependent variable. The researcher developed hypotheses for each factor that creates a significant impact on Internet banking adoption. Data were collected from three hundred eighty-four customers of the particular bank in Kurunegala district, which considered as the sample of the study. The researcher performed reliability analysis, normality analysis, validity test, descriptive statistics, correlation analysis, and multiple linear regression analysis. Results: All research variables were tested as reliable under Cronbach’s alpha standard. The Correlation analysis showed a strong positive significant relationship between all the selected factors and Internet banking adoption. Multiple Regression analysis described the significant impact of selected factors on Internet banking adoption. The regression model demonstrated over 71.5 % of variance in the dependent variable (internet banking adoption) due to the selected factors (green concern, perceived usefulness, perceived ease of use, and perceived security). Each research variable creates a significant influence on Internet banking adoption. As a result, the researcher accepted all the hypotheses (p<0.05). Conclusion: The researcher found that consumer green concern, perceived usefulness, perceived ease of use, and security, created a significant impact on Internet banking adoption of the selected context.