Impact Of The Ali Program In Promoting Innovation And Competitiveness In Micro And Small Enterprises In São Paulo State

The Local Innovation Agent (ALI) Program, promoted by SEBRAE, plays a fundamental role in disseminating a culture of innovation and strengthening the competitiveness of micro and small enterprises (MSEs) in Brazil. The analysis of the performance of ALI agents in the state of São Paulo highlights academic training and key skills, at the same time as it identifies gaps and opportunities to improve professional training. The results show that education in areas such as business administration, economics, and accounting is often associated with successful performance in the role, although technical and practical training still presents deficiencies, especially in topics such as digital tools, innovation management, and client relationships. In addition, 90% of agents consider continuous training essential to keep up with innovative demands. The research highlights that the methodology and operational practices of the program have a positive impact on the productivity and innovation of MSEs, especially in organizational and marketing dimensions. However, improving training strategies focusing on live training, practical experiences, and integration with market professionals can enhance and improve program results. The study concludes that the ALI Program is a strategic initiative for the survival and sustainable growth of MSEs, emphasizing the need for gradual and continuous evolution of its structure to meet the specific demands of the market and the innovative ecosystem