Tourism Sector: Evidence Of Business Dynamics in Portugal

Abstract An in-depth understanding of the business dynamics of a given sector enables key stakeholders to define appropriate strategies for its development, promotion and consolidation. This study aims to analyse the Portuguese tourism and hospitality sector, characterising the companies and their business dynamics between 2011 and 2022. It uses a Related-Samples Friedman‘s Two-Way Analysis of Variance by Ranks to identify any statistically significant differences between the subsegments of Hotels and Restaurants, Recreational and Cultural Activities, and Transports and Logistics using specific competitiveness indicators. The results show significant differences between the subsegments in some indicators. The sector is resilient and plays a key role in recovering from highly impactful challenges. Micro and small companies employ thousands of people and make hotels and restaurants a key subsegment of activity for the sector. This study contributes to a comprehensive understanding of the dynamics of the tourism sector, providing valuable information to industry players and researchers.