A Study on Subscribers Perception towards Over The Top (OTT) Platform

Over-the-Top (OTT) video streaming services through national and international providers has changed consumer behavior towards entertainment subscription. The online screening and streaming video content providing platforms which can also be said as OTT (Over-The-Top) services providing platforms have successfully marked their presence in the entertainment part of people`s life in India. In this view the first objectives aims to explore how different demographic factor such as age, gender, income, and education, impact consumer experiences with OTT subscriptions. By analyzing data on subscriber satisfaction, content preferences, and usage patterns, the study will identify trends and insights that can help OTT providers tailor their services to better meet the needs of diverse user groups. Lastly this study focused on understanding subscribers’ attitudes and behaviors regarding the usage of OTT platforms within a specific geographic or demographic context. Overall, while users express satisfaction with various aspects of OTT services, particularly regarding security, content variety, and value for money, there are key areas for improvement, particularly in usability and flexibility. Addressing these issues could further enhance the overall user or OTT viewers experience in Mysore City.