<i>Noi Donne</i> , <i>Effe</i> , and <i>Quotidiano Donna</i> : Photography and the Representation of Women in Italian Feminist-Oriented Periodicals in the Late 1970s

Abstract Through the comparison of three of the main examples of Italian feminist-oriented press issued at the end of the 1970s, Noi Donne, Effe, and Quotidiano Donna, this article explores the various approaches to photography followed by the women’s movement in Italy, especially in relation to the sensitive topic of the representation of women by mass media and advertising. The article develops a specific focus on the controversial depiction of the female nude and the contributions of women photographers in search of new paradigms of photography. The discussion of these paradigms, which aimed to question the canonic male model of photojournalism, reveals the persistent prejudices that affected women photographers and their careers at the time.