Harnessing Generative Artificial Intelligence: A Game-Changer for Small and Medium Enterprises
This article examines the rising adoption of generative AI (GAI) among small and medium enterprises (SMEs) and its potential to enhance operational efficiency and strategic decision making. Although SMEs currently lag behind larger firms in GAI integration, they increasingly utilize these tools to overcome challenges such as resource constraints and high marketing costs.
Authors
- Diana Rojas-Torres (ORCID: https://orcid.org/0000-0002-9202-9972)
- Nir Kshetri (ORCID: https://orcid.org/0000-0002-1408-4212)
- Mousa Al-kfairy (ORCID: https://orcid.org/0000-0003-3180-3861)
- Gayle O’Keefe
- Mamduh M. Hanafi (ORCID: https://orcid.org/0000-0003-0786-1420)
- Nathan Feeney
Institutions
- Universitas Gadjah Mada (ID)
- University of North Carolina at Greensboro (US)
- Molloy University (US)
- Universidad Nacional de Colombia (CO)
- Zayed University (AE)
Publication Details
- Journal
- IT Professional
- Published
- 2024-11-01
- DOI
- https://doi.org/10.1109/mitp.2024.3501552
- Citations
- 4
- Primary Topic
- Big Data and Business Intelligence
- Type
- article
- Field-Weighted Citation Impact
- 2.11