Analysis of the User Satisfaction Level of the Flip Application Using the Pieces Method

Interbank transfer transactions using third-party applications have become a common trend. The relatively high administrative fees for interbank transfers are the reason why people are switching to the Flip application. Flip is an application for transferring money between banks without admin fees. To measure the level of user satisfaction with the Flip application, a satisfaction analysis study was conducted using the PIECES method. The domains to be measured include Performance, Information, Economics, Control, Efficiency, and Service. The data used is the result of questionnaire responses from 100 respondents distributed using Google Forms, with data collection starting from April 28, 2024, to May 11, 2024. The analysis results showed a confidence level in the Flip application of 90%. The analysis and measurement results indicate that customers are very satisfied with the domains of performance, information, economics, control, efficiency, and service.

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Publication Details

Journal
Jurnal Indonesia Sosial Teknologi
Published
2024-12-25
DOI
https://doi.org/10.59141/jist.v5i12.1369
Primary Topic
Customer churn and segmentation
Type
article
Field-Weighted Citation Impact
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article

Analysis of the User Satisfaction Level of the Flip Application Using the Pieces Method

Rama Dhio Putra Anugrah, Anggraeni Ridwan
Jurnal Indonesia Sosial Teknologi
Customer churn and segmentation
article

Analysis of the User Satisfaction Level of the Flip Application Using the Pieces Method

Rama Dhio Putra Anugrah, Anggraeni Ridwan
article en

Abstract

Interbank transfer transactions using third-party applications have become a common trend. The relatively high administrative fees for interbank transfers are the reason why people are switching to the Flip application. Flip is an application for transferring money between banks without admin fees. To measure the level of user satisfaction with the Flip application, a satisfaction analysis study was conducted using the PIECES method. The domains to be measured include Performance, Information, Economics, Control, Efficiency, and Service. The data used is the result of questionnaire responses from 100 respondents distributed using Google Forms, with data collection starting from April 28, 2024, to May 11, 2024. The analysis results showed a confidence level in the Flip application of 90%. The analysis and measurement results indicate that customers are very satisfied with the domains of performance, information, economics, control, efficiency, and service.

Jurnal Indonesia Sosial TeknologiVol. 5(12)
Gunadarma University (ID)
Openalex Percentile: Top 64%
Customer churn and segmentation
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