Innovative Strategies for Supply Chain Management in Textile Enterprises Under Digital Transformation

This paper delves into the impact of digital transformation on the supply chain management of textile enterprises and proposes corresponding innovative strategies. Against the backdrop of global economic integration and rapid development of information technology, digital transformation has become the key to the transformation and upgrading of the textile industry. The paper first analyzes the current situation and challenges faced by the textile industry, then discusses the definition of digital transformation, key technologies, and their impact on the industry. Subsequently, the article discusses in detail the application of information technology in supply chain management and the methods of digitally reengineering supply chain management processes. Through case analysis, this paper reveals successful and failed cases of digital transformation, summarizes the success factors and reasons for failure, and proposes insights for the supply chain management of textile enterprises. Finally, the paper proposes implementation paths for innovative strategies in supply chain management of textile enterprises, including strategic planning, technology investment, talent cultivation, partner relationship management, and continuous improvement and innovation. The paper also discusses the challenges in the digital transformation process and coping strategies, providing theoretical and practical guidance for textile enterprises to improve their supply chain efficiency and market competitiveness.