Commercialized Traditions: Costs and Benefits of Cultural Tourism of the Miao Ethnic Group

This research explores the sociocultural effects of cultural tourism on the Miao ethnic minority in Guizhou, China, specifically focusing on Xijiang Qianhu Miao Village. The study assesses the degree of commercialization in the village and the balance between cultural preservation and commodification. 62 village residents were surveyed with a questionnaire, conducted through spoken interviews. Responses generally showed mixed opinions regarding the effects of tourism. While almost all respondents acknowledged the economic benefits of tourism, concerns about overcrowding and cultural commercialization remained prominent. Overall, the findings suggest that aspects of the village’s culture and lifestyle have been compromised in favor of the tourism industry. Greater cultural awareness amongst tourists and the action of the local government is crucial for the protection of the village community and authentic Miao culture.