Interpersonal communication strategies and effects of soul social App in the context of new media

This article takes the Soul social app in the context of new media as the research object, and deeply explores its interpersonal communication strategies and effects. Soul is positioned as a "social hub for the soul", providing userswith a safe and stress free social environment through strategies such as anonymity, soul matching, and community atmosphere building. It gathers like-minded users and creates a friendly and open atmosphere. Its concealment, multimedia, and multifunctional features bring a unique interpersonal communication experience, which has been highly recognized by users in terms of communication effectiveness and has a positive impact on users' social behavior. Through technological innovation, it brings new human-machine social experiences and innovative social gameplay. But it also faces challenges such as the spread of negative culture, and in the future, it is necessary to optimize strategies and strengthen management to provide better social experiences.