Innovation oriented teaching mode for graphic advertising design courses

This article aims to explore the innovative teaching mode of graphic advertising design courses to meet the teaching needs in the new media environment. By analyzing the importance of cultivating students' abilities, formulatingtraining plans and strategies, measures to address new media challenges, establishing teaching evaluation and feedback mechanisms, strengthening practice and training, innovating teaching methods and means, and clarifying teaching objectives and content, this article proposes a series of teaching models that can help enhance students' innovation and practical abilities. This model aims to cultivate students' innovative thinking, advertising design skills, and teamwork abilities to adapt to the rapidly changing advertising industry.