Formation of corporate culture as a means of increasing the effectiveness of an educational institution

Corporate culture is considered as an important tool for the preservation and strengthening of an educational institution. It has an impact on the functioning of the work team as a whole and on each individual employee, his level of motivation and productivity. Moving towards a single goal, working together, employees form a healthy environment within the organization, involving newcomers in it. In such organizations, not only the effectiveness of work increases, but also the turnover of personnel decreases, realizing that they are part of a single cohesive team, a well-coordinated mechanism of the organization. Also, many experts investigating this problem note the following pattern – the higher the corporate culture, the more stable the team and the organization shows high productivity for a longer time. The article examines the research on the problem under consideration. The article describes the tasks, functions, and types of corporate culture. The main types of corporate culture are considered and an attempt is made to identify the strengths and weaknesses of each of them. The article presents the experience of forming a corporate culture and ways to improve it in an educational organization. The relevance of the research topic is justified by the increased need for the development of the corporate culture of the organization, which is the basis for the formation of professional norms of behavior, values, beliefs that are common to all participants in the educational process. Corporate culture includes a number of components: an idea of the organization’s mission, its role in society, the main goals and objectives of its activities; value attitudes and compliance of employees with these attitudes; behavioral models in various situations; leadership style; the current communication system; forms of business communication; ways to resolve conflicts, both internal and external external; traditions and customs accepted in the organization; symbols of the organization (dress code, logo). It is important that the designated components evoke a positive response from all members of the work team or most of it.