The healthfulness of major food brands according to Health Canada’s nutrient profile model for proposed restrictions on food marketing to children
Most products offered by top food brands in Canada exceeded HC's M2K-NPM thresholds. Nonetheless, these brands could still be marketed under the proposed regulations, which exclude brand marketing (i.e. promotions without an identifiable product) despite its contribution to marketing power. These findings reinforce the need for Canada and other countries to include brand marketing in M2K policies.
Authors
- Christine Mulligan (ORCID: https://orcid.org/0000-0002-5052-932X)
- Ayesha Khan (ORCID: https://orcid.org/0000-0002-0470-9047)
- Hayun Jeong (ORCID: https://orcid.org/0009-0000-1969-1241)
- Laura Vergeer (ORCID: https://orcid.org/0000-0003-3982-5002)
Institutions
- University of Toronto (CA)
- Canada Research Chairs (CA)
Publication Details
- Journal
- Public Health Nutrition
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1017/s1368980024002659
- Citations
- 1
- Primary Topic
- Obesity, Physical Activity, Diet
- Type
- article
- Field-Weighted Citation Impact
- 1.88
Funders
- Institute for the Advancement of Food and Nutrition Sciences
- University of Toronto
- Health Canada
- Canadian Institutes of Health Research