IIPC Tokyo Commercial Diplomacy: Attracting Japanese Investment for the Development of the Nusantara Capital City

Commercial diplomacy is often used by the Indonesian government in achieving its national interests. One of these interests is to obtain FDI funding for the development of the Indonesian Capital City (IKN). A potential country is Japan because it has been a long-standing partner of Indonesia, especially in investment. The study discusses the efforts of the Indonesian Investment Promotion Center, Tokyo branch (IIPC Tokyo) in attracting Japanese investment for the IKN area with a reach of 2023-2024. The concept used is commercial diplomacy according to Naray which contains 6 main activities in the FDI promotion area. The research method used is qualitative descriptive with primary and secondary sources. The results of the study revealed that IIPC Tokyo has carried out a series of commercial diplomacy efforts in order to increase investment interest in the development of the IKN with a series of activities such as collecting and identifying, providing direction, and providing investment proposals to prospective Japanese investors and coordinating with the Ministry. However, IIPC Tokyo does not carry out advocacy activities because this is not their responsibility and they also do not use the office facilities of the Indonesian Embassy in Japan. However, if it is needed to support the representative activities, IIPC Tokyo can use the facilities of the Embassy.