The Development and Research of Live Streaming MCN Company

The live-streaming MCN companies have become an important force in the industry. This paper discusses the development and research of live-streaming MCN companies. Nowadays, short videos are very popular in our daily lives, so there are many MCN companies set up and help train the anchors. The company should help them improve their professional skills and provide some support for the anchors. There are many anchors in TikTok and they can make more profits. There are many competitors in this market. Therefore, the company and the anchors need to come up with creative and timely videos that are interesting to your audience. The paper's main aim of this paper is to know how the MCN companies can develop the rules of live streaming. When researching this topic, the short video industry also has its own rules not everyone can go as an anchor. It requires long-term training as well as the management of the company.

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Publication Details

Journal
Journal of Education Humanities and Social Sciences
Published
2024-12-25
DOI
https://doi.org/10.54097/vdd55408
Primary Topic
Innovations and Analysis in Business and Education
Type
article
Field-Weighted Citation Impact
0.00
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article

The Development and Research of Live Streaming MCN Company

Yi Cui
Journal of Education Humanities and Social Sciences
Innovations and Analysis in Business and Education
article

The Development and Research of Live Streaming MCN Company

Yi Cui
article en

Abstract

The live-streaming MCN companies have become an important force in the industry. This paper discusses the development and research of live-streaming MCN companies. Nowadays, short videos are very popular in our daily lives, so there are many MCN companies set up and help train the anchors. The company should help them improve their professional skills and provide some support for the anchors. There are many anchors in TikTok and they can make more profits. There are many competitors in this market. Therefore, the company and the anchors need to come up with creative and timely videos that are interesting to your audience. The paper's main aim of this paper is to know how the MCN companies can develop the rules of live streaming. When researching this topic, the short video industry also has its own rules not everyone can go as an anchor. It requires long-term training as well as the management of the company.

Journal of Education Humanities and Social SciencesVol. 43
Shanghai Business School (CN)
Industry, innovation and infrastructure
Openalex Percentile: Top 69%
Innovations and Analysis in Business and Education
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