FINANCIAL MANAGEMENT IN THE MARKETING STRATEGIES OF WOODEN FURNITURE MANUFACTURERS IN THE SEMI-DESERT AREA OF THE STATE OF QUER�TARO, MEXICO

The furniture sector has traditionally been a resource and labour-intensive industry characterized by the co-existence of both local craft-based firms and large volume producers.Correct financial management that allows wooden furniture manufacturers in the semi-desert of the state of Quertaro to improve their competitiveness is a preponderant factor in this sector.Marketing strategies are essential for their profitability by integrating sales, price and distribution functions, which integrate their financial elements.The theoretical framework that provides the contributions of other researchers in the financial management of entities related to research is incorporated.The research process allows us to analyze in detail the financial management of these companies and allows us to propose alternatives that improve their competitive conditions.