IS GEN Z REALLY THAT BAD? AN ASSESSMENT OF THEIR ORGANIZATIONAL COMMITMENT

Generation Z has been considered the text-addicted generation, and more interested in social media than in work commitment.This study investigates the myths versus the realities.With Generation Z (Gen Z) rapidly entering the workforce in recent years, understanding their organizational commitment is crucial for effective management and retention strategies.Based on Generational Cohort Theory to compare Gen Z with the previous cohorts, this study examines how core self-evaluation (CSE) and career/work values influence Gen Z's normative commitment.Data were collected from 384 respondents in the U.S., measuring organizational commitment, CSE, and career values in a two-waved survey.Our findings reflect that CSE positively related to normative commitment in general, while the effect is weaker in Gen Z group than in the non-Gen Z group.Career values also show generational differences as Gen Z's career value has a weaker positive impact on normative commitment.This study sheds light on how organizations tailor their strategies to fulfill the unique needs of Gen Z, fostering a more engaged and committed workforce.