DISCURSIVE MECHANISMS OF COMMUNICATIVE PARTNERSHIP IN THE POPULARIZATION OF LINGUISTIC KNOWLEDGE

The article highlights the problem of educational processes in the digital environment, which is relevant for post-industrial society and creates favorable conditions for the dissemination of professional information to a mass audience on the principles of voluntariness, mutual interest and subjectivity of both creators and consumers of expert content. The paper aims to identify discursive mechanisms that ensure the implementation of the strategy of communicative partnership in Russian-language podcasts devoted to the popularization of language knowledge. The theoretical foundations of the study are related to the conceptual provisions of the theory of speech influence and discourse studies. The empirical base was made up of audio tracks of podcasts posted on the popular streaming platform "Yandex Music" and recommended for listening by the reference and information portal "Gramota.ru": "Language basics", "Verb group", "Notes on the margins", "How it is in Russian", "Rosenthal and Guildenstern". The methods of communicative-pragmatic and linguistic analysis were used to study this material. The results of the study prove that in the considered podcasts the strategy of communicative partnership is realized through the speech tactics of self-presentation and cooperation, their interaction provides the dynamics of communicative focus, concentrated on the addressee in the first case and on the target audience in the second. The paper defines and demonstrates the communicative moves used in the framework of these speech tactics: self-presentation is provided by the formation of the podcast image, coverage of its retrospective and perspective, presentation of addressees, their axiological positioning, subjectivization of the presentation, description of the complexity of cognitive processes; cooperation is expressed in such speech actions as identification of the target audience, reference to speech etiquette, creation of the effect of listeners’ presence in the preparation of the issue, introduction of the goal of the podcast, introduction of the target audience, and introduction of the target audience. Special attention is paid to the linguistic markers of discursive mechanisms of communicative partnership - lexical, grammatical, genre and speech, stylistic units, the expressiveness of which in podcast audio tracks is enhanced by paralinguistic means.