Meaning and Challenges of Hosting the 2027 Seoul World Youth Day

This study examines the upcoming 2027 Seoul World Youth Day (WYD), a major religious event of the Catholic Church in Korea, to explore its significance not only as a MICE event but also as a religious event. It also seeks to identify the necessary tasks for successfully hosting the event. The 2027 Seoul WYD, classified as a religious event under a non-profit organization, holds great significance within the broader context of youth evangelization in the Korean Catholic Church. The Church views WYD as a ‘festival of faith,‘ offering a new approach to evangelization to address the challenges of modern society. Given the unique nature and purpose of such religious events, they must be approached differently from general events in both their preparation and evaluation of their effectiveness.