Exploration of the antecedents of fast food kiosk intention to use

The purpose of this study is to investigate the antecedents of the intention to use fast food kiosks. For the predictors of intention to use, this research selects time-saving, navigability, non-contact, and accuracy. The dependent variable of this research is intention to use. This study collected the data using Amazon Mechanical Turk. The number of observations for the data analysis is 348. This study ensured the validity and reliability of the measurement items using exploratory factor analysis and Cronbach’s alpha. To test the hypotheses, this study used multiple linear regression analysis. The results showed that intention to use is positively impacted by time-saving, navigability, and accuracy. The results of this research could be used to manage fast food kiosk systems.

Authors

Publication Details

Journal
Journal of MICE & Tourism Research
Published
2024-11-30
DOI
https://doi.org/10.35176/jmtr.24.4.2
Primary Topic
Diverse Topics in Contemporary Research
Type
article
Field-Weighted Citation Impact
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article

Exploration of the antecedents of fast food kiosk intention to use

Joonho Moon, Myungkeun Song, Won Seok Lee
Journal of MICE & Tourism Research
Diverse Topics in Contemporary Research
article

Exploration of the antecedents of fast food kiosk intention to use

Joonho Moon, Myungkeun Song, Won Seok Lee
article en

Abstract

The purpose of this study is to investigate the antecedents of the intention to use fast food kiosks. For the predictors of intention to use, this research selects time-saving, navigability, non-contact, and accuracy. The dependent variable of this research is intention to use. This study collected the data using Amazon Mechanical Turk. The number of observations for the data analysis is 348. This study ensured the validity and reliability of the measurement items using exploratory factor analysis and Cronbach’s alpha. To test the hypotheses, this study used multiple linear regression analysis. The results showed that intention to use is positively impacted by time-saving, navigability, and accuracy. The results of this research could be used to manage fast food kiosk systems.

Journal of MICE & Tourism ResearchVol. 24(4)
Zero hunger
Openalex Percentile: Top 58%
Diverse Topics in Contemporary Research
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